Maybe it’s a convention, a sporting event or even a high school or college graduation.
There are many occasions when people just aren’t able to attend an event. vMix Social allows you to bring this type of broadcast-level interaction to any event that you want! Most live sporting events will now feature live Twitter interactions with people watching live at the event or even from celebrities commenting on the action. It gives the production a real point of view from a concert goer, conference attendee or someone at a live sporting event or festival. Social media provides a unique perspective of the people actually attending the event. Then it’s just a matter of looking at the user submitted content and displaying their messages and images. By setting up a hashtag for an event, you can quickly maximize all of the traffic around your live event. If you are looking for a way to connect to your users then using social media is a great way to do it as it puts them in the driver’s seat and allows them to interact with hosts, producers, and even other viewers. Using content from viewers helps connect them to your product and makes them feel a part of the show! As social media is all about networking, it’s an effective way to spread a message very quickly and create awareness for your live event, stream, and brand. It allows watchers to interact on a second screen and maintain interest and viewing minutes. Social media engagement has swept across all media channels and has become important in connecting to fans and reaching potential viewers.
VMIX SOCIAL TV
Whenever you leave the house or turn on a TV you’ll be asked to Like or Follow a brand or use a hashtag. Social media has become such a huge part of many people’s lives over the last decade. We are pleased to introduce you to Tim Vandenberg, Chief Operating Officer at vMix, who wrote the following article on the importance of social media integration into your live event and key features of his product. VMix Social is included in the vMix live broadcast software, one of our RTMP compatible partner encoders. Discover Dacast’s latest approved encoder addon: vMix Social which allows you to integrate your social media content directly into your live event production.